How Business Leaders Drive Change Leading the Way on “Circularity” from Within

ASBN, member mebl | Transforming Furniture and the Sustainable Furnishings Council present a three-part Circularity in Furniture webinar series as a part of Circular City Week.

How do business leaders drive change from within toward greater ‘circularity’ in corporate practices? What strategies do they use to transform their companies along the production- and life-cycles of their products and services – from design, sourcing, manufacturing and sales to use, reuse, recycling, and/or end-of-life?

How do companies make the case for circularity to key internal stakeholders and align the full range of teams – finance, product, sustainability, marketing, operations, etc – to achieve sustainability, waste and business goals? Is it best to “go all in” or “take baby steps”? We explore change from within using examples from the furniture and consumer products industries to illustrate strategies applicable across many sectors.

Watch Jennifer Gootman, Vice President, Sustainability: Social & Environmental Impact of Williams-Sonoma, Inc, Danielle Jezienicki, Senior Director, Sustainability of Grove Collaborative, and Suzanne Vetillart, CEO of Boma Jewelry, in conversation with Tensie Whelan, Director, NYU Stern Center for Sustainable Business. These experienced leaders unpack various approaches to driving circularity, sharing lessons learned on their companies’ journeys to a more sustainable future.