Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Join ASBN’s Jeffrey Hollender in conversation with distinguished Harvard Business School Professor George Serafeim about his new book, Purpose and Profit, which, backed by over 15 years of empirical and field research, provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. The discussion will include topics such as: