The American Sustainable Business Network’s (ASBN)’s Regenerative Agriculture Steering Committee directly addresses social inequities within the agricultural system to ensure that family farms receive fair prices to cover the price of production and provide them with a decent livelihood; that historically underserved Black, Indigenous, People of Color (BIPOC), and women farmers receive equitable access to markets and farm programs; and that food and agricultural workers have living wages and safe working environments.
The American Sustainable Business Network’s (ASBN)’s Regenerative Agriculture Steering Committee directly addresses social inequities within the agricultural system to ensure that family farms receive fair prices to cover the price of production and provide them with a decent livelihood; that historically underserved Black, Indigenous, People of Color (BIPOC), and women farmers receive equitable access to markets and farm programs; and that food and agricultural workers have living wages and safe working environments.
For Farmers
Regenerative agriculture increases crop yields, profits per acre, and resilience to extreme weather events while reducing input costs and providing multiple revenue streams.
For The Environment
Regenerative agriculture builds soil health, mitigates climate change, maintains water quality, and prevents biodiversity loss.
For Business
Regenerative agriculture improves supply chain resilience and protects against the increasing impacts of climate change, disease, and other disruptions while providing a distinct marketing advantage.
Transitioning to regenerative agriculture could unlock $1.4 trillion in economic benefits by 2050 while improving food security. (Food and Land Use Coalition, 2020)
Regenerative farming practices, like no-till and cover cropping, can increase soil carbon storage by 40%, helping combat climate change. (Nature Sustainability, 2021)
A shift to regenerative food systems could reduce diet-related diseases, saving $100 billion per year in U.S. healthcare costs. (Rockefeller Foundation, 2021)
Regenerative land use practices could provide 37% of the emissions reductions needed to meet the Paris Climate Agreement targets. (Project Drawdown, 2020)
In an increasingly uncertain economy, disrupted by severe and erratic climate conditions and global supply chain instability, regenerative agriculture represents a clear path forward for American businesses. With its focus on soil health, regenerative agriculture is essential to increasing on-farm resilience, improving farm viability, and ensuring productive agricultural lands—all key components of a food-secure and prosperous nation. In turn, regenerative agriculture helps businesses meet the rapidly increasing consumer demand for products with ethical and environmental attributes while building more resilient supply chains.
Across industries, businesses of all scales and in all locations that are seeking to transition to regenerative supply chains face the following challenges:
The U.S. market for regenerative products is poised to grow quickly in the next 10 years. Today, 60% of U.S. consumers want to be able to choose a product that is better for the environment. During the pandemic, meat labels with environmental and labor-related claims grew by 18% as other meat product sales lagged; food brands and products that explicitly express climate values were a top consumer trend in 2022. Similarly, consumer demand for ethical and sustainable fashion was expected to grow from $6.93 billion in 2021 to $7.57 billion.
Across industries, businesses of all scales and in all locations that are seeking to transition to regenerative supply chains face the following challenges:
The U.S. market for regenerative products is poised to grow quickly in the next 10 years. Today, 60% of U.S. consumers want to be able to choose a product that is better for the environment. During the pandemic, meat labels with environmental and labor-related claims grew by 18% as other meat product sales lagged; food brands and products that explicitly express climate values were a top consumer trend in 2022. Similarly, consumer demand for ethical and sustainable fashion was expected to grow from $6.93 billion in 2021 to $7.57 billion.
Negotiations for the federal Farm Bill continue. Passed approximately every five years, Congress should have passed this legislation in 2023 but continued to defer it with a second one-year extension of the 2018 Farm Bill. The Farm Bill is crucial in determining food and agriculture policy and impacts everything from crop insurance and market development to food access and nutrition. Its development represents a primary opportunity for stakeholders to shape the food and agricultural system across the entire U.S. economy.
ASBN is advocating for a Farm Bill focused on regenerative agriculture, which would increase environmental protections, farmer and worker welfare, food system resiliency, and economic stability.
By signing on and endorsing these priorities, you’ll join the growing list of businesses, investors, and organizations calling on Congress to support the healthiest possible agriculture and food systems for a just and regenerative economy. Learn more about these crucial Farm Bill priorities here.
Negotiations for the federal Farm Bill continue. Passed approximately every five years, Congress should have passed this legislation in 2023 but continued to defer it with a second one-year extension of the 2018 Farm Bill. The Farm Bill is crucial in determining food and agriculture policy and impacts everything from crop insurance and market development to food access and nutrition. Its development represents a primary opportunity for stakeholders to shape the food and agricultural system across the entire U.S. economy.
ASBN is advocating for a Farm Bill focused on regenerative agriculture, which would increase environmental protections, farmer and worker welfare, food system resiliency, and economic stability.
By signing on and endorsing these priorities, you’ll join the growing list of businesses, investors, and organizations calling on Congress to support the healthiest possible agriculture and food systems for a just and regenerative economy. Learn more about these crucial Farm Bill priorities here.
Protect Conservation Funding in the Farm Bill
Businesses are calling on Congress to take action to ensure the continued growth of the regenerative agriculture market and the continued security and prosperity of American agriculture. The upcoming Farm Bill must use the full $20 billion allocated by the Inflation Reduction Act to support conservation programs and scale the national transition to regenerative agriculture.
Investing in the “Missing Middle” of Supply Chains
Over the last century, supply chains in the U.S. agricultural sector have experienced extreme concentration as small and mid-sized slaughterhouses, grain mills, and other processing and aggregation businesses closed across the country. This ‘missing middle’ severely limits independent farmers’ and ranchers’ access to existing markets. The Farm Bill presents an opportunity to secure investments and policy changes that address this issue of the “missing middle.” Contact your representative and Senator!
ASBN runs a monthly, member-only Regenerative Agriculture Steering Committee. This committee focuses its efforts on six basic principles that address farm community needs on both micro and macro levels. The initiative is helping communities identify leverage points, incentives, and system structures on which new policies that encourage regenerative techniques and eliminate extractive abuses and wasteful practices can be based.
The Regenerative Agriculture Steering Committee seeks to advance a more environmentally and economically resilient food system for farmers, consumers, and businesses. We are working to build lasting equity throughout America’s agricultural supply chain by boosting small farm operations and aiding historically marginalized farmers and farmworker communities.
The goal is to ease long-standing pressures that have dramatically reduced farm viability while promoting agriculture as a regenerative engine that contributes to a sustainable world and a more just economy. Meeting this challenge requires broad cooperation among governments, producers, workers, retailers, and consumers.
Members contact team@asbnetwork.com to join the committee.
ASBN runs a monthly, member-only Regenerative Agriculture Steering Committee. This committee focuses its efforts on six basic principles that address farm community needs on both micro and macro levels.
The initiative is helping communities identify leverage points, incentives, and system structures on which new policies that encourage regenerative techniques and eliminate extractive abuses and wasteful practices can be based.
The Regenerative Agriculture Steering Committee seeks to advance a more environmentally and economically resilient food system for farmers, consumers, and businesses. We are working to build lasting equity throughout America’s agricultural supply chain by boosting small farm operations and aiding historically marginalized farmers and farmworker communities.
The goal is to ease long-standing pressures that have dramatically reduced farm viability while promoting agriculture as a regenerative engine that contributes to a sustainable world and a more just economy. Meeting this challenge requires broad cooperation among governments, producers, workers, retailers, and consumers.
ASBN Joined EWG and The Micheal J. Fox Foundation’s Ban Paraquat Now Coalition.
We joined Regenerate America on capital hill to deliver their petition for regeneration that had 30,000 signatures on it.
The Steering Committee and 99 signatories urged Congress to protect the IRA conservation funds.
We submitted a comment in response to the request for Information Specialty Crops Competitiveness Initiative from Agricultural Marketing Service, U.S. Department of Agriculture, (USDA).
Kiss the Ground’s policy branch Regenerate America cohosted the 2023 Farm Bill Fly-In: The Business Case for a Regenerative Transition with ASBN.
ASBN & Regenerate America’s Priorities on Investing in Local and Regional Infrastructure.
Building Regenerative Agriculture Supply Chains in the 2023 Farm Bill ft. VT Sen Welch.
ASBN shared priority marker bills with congressional leadership.
ASBN attended the White House Conference on Hunger, Nutrition, and Health.
The steering committee developed high level priorities for the Farm Bill with X people signed on. The priorities were shared with congressional leadership.
ASBN’s Regenerative Agriculture campaign was founded.
Liza Lamanna, Manager of Agriculture Policy, is available for speaking engagements and presentations on related topics.
As a member, you’ll gain a powerful platform to share your vision, drive impactful policy changes, and connect with a network of passionate, like-minded leaders.
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