The Welcome Standard is a commitment by businesses to create safe, welcoming environments for the millions of fans, local community, visitors, and workers taking part in World Cup 2026 festivities and beyond. Good hospitality is good for business.
ASBN is working with business organizations across the country to offer the Welcome Standard. We want to lift up your business’s story. Tell us about your commitment to being a welcoming business that creates:
Safe Environment: Maintain spaces where patrons, employees, and visitors feel comfortable and protected.
Inclusive Service: Serve all customers equally and fairly, creating positive experiences
Community Pride: Represent your city’s best qualities to visitors from around the world during this historic event.
Warm Welcome: Train staff to greet all guests with respect and courtesy, regardless of language, background, or appearance.
Love of the Game: Celebrate the spirit of the World Cup by embracing the excitement, sportsmanship, and global connection it brings – creating an atmosphere where fans from all countries feel the passion, energy, and joy of the game in every interaction.
Your video or written story about how you create a welcoming business environment for all guests could be featured on the Welcome Standard website, across American Sustainable Business Network platforms, with legislators and in broader media coverage, promotions and more.
You’re in charge of your story. As part of the process, you tell us how and where we can tell your story.
