Successful purpose driven brands build strong and deep corporate cultures. Those cultures must be systemically and holistically aligned with the businesses mission, vision and values. Purpose based cultures impact and influence all aspects of the business and must be invented and reinvented as a business grows and evolves. Hear about how Seventh Generation built and maintained a culture that created an outstanding place to work, supported a brand that engendered tremendous customer loyalty and created significant financial value.

Jeffrey Hollender is CEO, co-founder and Board Chair of the American Sustainable Business Council, which through its national member network represents more than 250,000 businesses in a wide range of industries. He was co-founder and CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices.

Hollenderis also the founder of Sustain Natural, that develops and markets sustainable feminine care products for women; and a strategic advisor and former Board Chair of Greenpeace US. He is currently an Adjunct Professor of sustainability and social entrepreneurship at the Stern Business School, New York University.He is also the author of his seven books, including most recently, “The Responsibility Revolution: How the Next Generation of Businesses Will Win and Planet Home.”

The first-ever Cleaner Products Cleaner Future Summit will bring together industry influentials, including major retailers, NGOs, industry associations and media, to explore key themes and topics in the home care sector for today and for the future. Programming will feature a range of engaging panels and breakout sessions with leading experts. Sample topics include product safety and transparency; fragrance disclosure, allergens and sensitivities; the role of consumer packaged goods in a circular economy; and how we can help consumers to make better choices as we look ahead to the future of home care in 2020 and beyond.

ASBC CEO Jeffrey Hollender is a keynote speaker.

SPLC’s annual Summit brings together 400 purchasing and sustainability professionals, suppliers, and NGO experts from diverse sectors and regions to share and promote sustainable purchasing best practices for organizations. The Summit’s expert-led sessions, networking, tradeshow, and buyer-supplier matchmaking are open to both members and non-members.