New York – The American Sustainable Business Network (ASBN), a movement builder organization committed to mobilizing business and investor communities toward a sustainable economy, has released Unearthly Promises: ASBN’s Guide to Greenwashing.
Greenwashing is the practice of making a product, service, organization, or policy appear more environmentally friendly than it actually is. Companies engaging in greenwashing mislead consumers into believing their purchases contribute to environmental progress, often to enhance profits or divert attention from environmentally harmful activities.
“Greenwashing has a long history that goes back decades. In recent years, it has accelerated as consumer demand for environmentally friendly goods and services has grown. Through this guide, ASBN provides businesses an overview of what greenwashing is and best practices on avoiding it,” said Jeffrey Hollender, CEO & Founder of ASBN.
The guide uses real-world examples to illustrate how greenwashing harms businesses, human health, and the environment. While environmental messaging has become an essential marketing tool, companies that exaggerate or fabricate sustainability claims risk damaging their reputations and bottom lines. Beyond financial consequences, greenwashing has severe environmental impacts, worsening issues like climate change, waste production, and pollution. Misleading claims can slow progress toward sustainability while harming the health of communities.
ASBN emphasizes that businesses play a critical role in ending greenwashing. The guide provides key takeaways and calls to action to help companies align their practices with genuine environmental responsibility.
About the American Sustainable Business Network
The American Sustainable Business Network partners with business organizations and companies to advocate for solutions and policies that support an equitable, sustainable stakeholder economy. ASBN represents over 250,000 businesses across multiple industries and works to address systemic challenges related to climate, energy, infrastructure, and economic justice.
Learn more at www.asbnetwork.org.
