Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Join ASBN’s Jeffrey Hollender in conversation with distinguished Harvard Business School Professor George Serafeim about his new book, Purpose and Profit, which, backed by over 15 years of empirical and field research, provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. The discussion will include topics such as:

– How and why environmental and social issues are becoming increasingly relevant for organizations worldwide;
– The ways that companies can design and implement strategies that generate greater impact;
– The six archetypes of value creation enabled by these new trends;
– The role of investors in driving greater recognition of ESG issues; and
– How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

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Join us for this informative webinar on the importance of credible giving in the age of greenwashing, co-presented by 1% for the Planet and Avocado Green Brands. 1% for the Planet certifies member donations to vetted non-profits and environmental partners, and Avocado Green Brands has been a strong case study in participating in this global community. Hear how to get involved with 1% for the Planet and how to get creative with giving (volunteering, in-kind donations, etc.)

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Racial Impact Notes askif pending legislation will eliminate existing racial and inequities or make the situation worse. It is a means of putting questions of structural racism and inequities on the table for examination. Such a mechanism exists in the state of Illinois whereDr. Tasha Green Cruzatof Children’s Advocates for Change led the advocacy efforts to enact a Racial Impact Note Act. In this webinar, Dr. Green Cruzat, andState Representative Camille Lilly, who sponsored and fought for the legislation, will describe the multi-year journey to passage of the Act, resistance encountered, and the implications of its enactment. This highly interactive lunch & learn event will feature businesses with innovative products and services that help companies and consumers improve their environmental impact. Attendees will leave the event inspired and aware of concrete actions they can take to combat climate change.

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