The 2026 FIFA World Cup is coming soon, and how welcoming every fan feels matters, whether they are coming from near or far. Join The Welcome Standard for a live Zoom briefing featuring business leaders from FIFA host cities sharing what actually works — practical strategies for creating a welcoming environment where American and international fans alike feel safe, included, and ready to spend. We will also share a Know Your Rights Training on how to prepare your business if ICE appears and what you can do to protect workers and your patrons.